Friday, 11 April 2008

Leo Burnett website

Fantastic wedpage by the brilliant advertising agency Leo Burnett. Interactive, graphically relevant and just cool!! Could spend ages just trying to draw fancy pictures with the pencil!

Flattening 3D - Felice Varini

Graphic designers are familiar with the conundrum of trying to convert the 2D space of posters, books, even web pages into the illusion of 3D. Varini does the opposite. He takes the already three-dimensional canvas of architecture and paints geometrical shapes on the exteriors to create a two-demensional layer. His exciting illusions make you question the realities of space and the use of architecture as a purely three-dimensional entity.

You could be forgiven for thinking these are actually shapes added onto the photos digitally. In fact Varini uses a meticulous process of lasers and projectors to display the shape onto the area to be painted. He then paints in the lines and shapes. The exact point of view can often be difficult to find, but Varini always projects the images from one or more points where the shape can be seen in its flawless entirety.

Hands on advertising

What an ingenious place to advertise. The mass-media generation are finding it harder and harder to come up with new and innovative ideas for advertising , this one i think hits the spot. Why not enhance the tedious task of climbing the escalator with advertising. The London Underground walls are littered with posters, so why no utilise the other 'dead spaces' around? Is small space would be perfect for brand recognition advertising. Perhaps the Nike tick or Sony Erricsson symbol on the way up to Oxford Street would entice people to those prospective shops. This was found in Japan, so come on britain, jump on it!

Monday, 17 March 2008

Monday, 19 November 2007

A Blind Perspective

I found this whilst trying to find out what it would be like to find your way around as a blind person. I think that is it a very original appoach, illustrating the visual images that may be imagined in the head of a blind person. However you have to wonder if someone os born blind how would they have any concept of shape, space and colour? Do they imagine anything? Do they dream, and if so of what?

Friday, 16 November 2007

Braile products

There is an enormous range of products that produce braile and tactile images. Least interesting of these are printers that print out the image embossed, or describe it with braile, or print text. Some of these are also equiped with speach synthesisers and microphones. I assume these would be very useful to the very low percentage of people who actually read braile. The most interesting product i cam across was the "thermo pen" which has a heated tip that when moved slowly across paper creates tactile lines words or symbols. Braile labelers, keyboards, watches, games and learning tools are also available.

Colour Identifier

This device detects about 100 colours and distinguishes sources, intensities and natural from artifical light. It speaks clearly at 3 volumes and has an earphone jack. This is an extremely useful product and would perhaps negate the use of the 'c' sytem mentioned earlier. However it si an extrememly pricey object and requires that it be carried around. I still believe that something like this, although i does make life easier for the blind, is still not tackling the problem of inclusivity. the general environment is not being changed to accomodate these people, the environment and society is ignoring the problem by presuming that all blind people want and need these. This is something that i need to think about when creating my own solution to the problem, do not exclude them more by givng them products that help them in our enviornment, but change the environment to suit their needs.