In a consumer savvy world, Ambient and Guerilla Advertising is the best way for companies to communicate with their potential consumers. Here are some recent campaigns that i think demonstrate that.
This is perhaps a little too over the top and obviously very pricy which doesnt fit well with Guerilla Advertising, however it is definitly something that is going to get noticed. If a company has enough money, why not plough that back into the marketing?
I think this is brilliant because it is appealing to peoples emotions in an extravagant way. Most, it is fair to say, have an idealistic vision in mind when they think of New York; stylish, nocturnal, and to a large extent wealthy. Absolut Vodka have managed to sum all that up in a bottle, as they often do with the advertising of their product.
3 comments:
i think its great when companies take there advertising further than just print, it showes that they want to reach there customers and its good to see there willing to plough money into campaigns to reach the customers they have and the appeal to more. Also by using this type of marketing it grabs attention, how can it not!
I really like the idea of guerilla advertising..its so much fun.not just for the creators but for the viewers..i have seen people actually stop awestruck at something thy just don't expect out of the ordinary...i appreciate u putting up these examples. pls keep going its real treat to the eyes :)
Hey there, I love ambient advertising - I find it incredibly engaging and a medium that has the most potential. I'm basing my dissertation on the ethics on ambient advertising (whether it's right to invade a persons environment)- do you know any instances where the public have opposed ambient advertising? I'm having trouble finding some myself so thought you may be able to help.
Andy
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