Inclusive design inspiration 1

A New Visual Language for Mobility



Wolff Olins work, named "Go Steady" recieved a nomination form the NPSA and DBA Inclusive Design Challenge. The majority of the designs receieved were naturally in the form of tangable objects and products that would enhance their usability for disabled people. In my independant project however i am more interested in discovering how advertsing and graphic design could be altered to adhere to the needs of those very offten excluded. Olins idea of creating a visual language that could be used for labelling, signage and social awareness is exactly the sort of design i am interested in.

the subtle interlocking arow motif would be recognisable by wearers and careres to encourage extra vigilance and support - especially in the workplace and schools. If it was to be used on signage it may signify an uneven suface or a safer path. Used on packaging it could be used as an indication of the products suitability for certain disabilities.

Helvetica documentary clip - Wim Crouwel

The Experiment Area of Tony Ariawan

It is both the work and the site that i really like of Tony Ariawan.
The site has lots of useful links to other similar designers and has a clean, dark image that highlights the colour of his work.




His images, i discovered are technically quit simple to create using photoshop, but i takes a huge amount of time and effort to create them as well as attention to detail. He has managed to use an artistic style in order to promote and differentiate the product/service from others that are very similar.

Matthew Georgeson

Yes i did find him in the recent Creative Review and yes his photos are on the front page but it was his photography that actually caught my eye and made me want to buy the magazine (its high price meaning i dont always indulge myself!)

Shickers

I found these when i was actually looking for the new ads for the Economist campaign. I really liked the 'get some nuts' campaign with Mr T in, and so i like that these adverts follow the same lines. Chocolate, with the exception of Yorkie has alwys been marketed towards women, so its really nice to see a male orientated campaign with Snickers. These were created by AMV bbdo, an agency i recently discovered. their work is always brilliantly executed, with fantastic photography, high quality graphics and those 3 little words: amazing attention to detail. You need a giant sized poster of these images to really see how great they are.

Photography of Jordi Espel

I like Jordi espel because he always seems to say something with his images. Not only are they beaustiful to look at they also invoke the power of thought. This image of example i find quite ironic. You can see the ancient pyramids of egypt, an amazing creation of ancient times through the mundane, modern windows of Pizza Hut. Espel, i believe, is demonstrating the riddiculous, consumer-orientated modern society through a simple image.

To see his full extent of work you really must look at his website. Unfortunately there is a copyright block on there so i cannot put any of his photos on my glog. Anyway check it out: http://www.espel.net/index.htm

Daniel Egneus

Daniel Egneus is an illustrator that i find really inspiring. The first image i saw was just black and white, mainly line with little shading. It was this simplicity but his ability to create a tangible image that i found so beautiful. When i surfed his website however i found that he is actually quite famous, having worked with Nike, The Times, Penguin Books and Drambuie Wiskey to name but a few. As well as illustrations he collaborates with architect teams by producing interior design concepts and visual arts for public spaces.

I was really impressed in the way that he can combine photography with illustration. His use of colour to give some of the images more depth and power is unique.

Anatomy of Murder

Whilst researching my brief for Futurebrand I came across this poster for the film Anatomy of a Murder by aclaimed graphic designer Saul Bass.

The film itself is known as one of the poineering movies of the 1950s. It examines the different ways that humans view right and wrong and the consequence this has on jurisprudence.

Saul Bass is well known for his film title designs, especially for Hitchcock movies. He makes excellent use of composition in this piece of work, separating the credits from the title image using stark coloured boxes. The poster is so simple and displays echoes of Mondrian and High Art of that period. The most interesting part however is that of the title image, the type reversed out of the body, creates the impression of an imprint, as if it is the blood or shaddow of the victim rather than the actual corpse.