Wolff Olins work, named "Go Steady" recieved a nomination form the NPSA and DBA Inclusive Design Challenge. The majority of the designs receieved were naturally in the form of tangable objects and products that would enhance their usability for disabled people. In my independant project however i am more interested in discovering how advertsing and graphic design could be altered to adhere to the needs of those very offten excluded. Olins idea of creating a visual language that could be used for labelling, signage and social awareness is exactly the sort of design i am interested in.
the subtle interlocking arow motif would be recognisable by wearers and careres to encourage extra vigilance and support - especially in the workplace and schools. If it was to be used on signage it may signify an uneven suface or a safer path. Used on packaging it could be used as an indication of the products suitability for certain disabilities.
1 comment:
how could "advertsing and graphic design [...] be altered to adhere to the needs of those very often excluded"? who is it that's excluded from these things? is their exclusion not economic?
is the image in this post advertising the existence of the mark? raising the awareness of the mark that'll be found in other environments? will your research / project centre around a particular product / range?
am i missing the point you're making?
Post a Comment