Saturday, 1 September 2007

Cicatriz Clothing Website

This website aims to sell and exhibit its whares in an innovative and interactive way. The home page shows 12 boxes with video clips of a model wearing the t-shirts of the Cicatriz company. In turn each of the video clips shows the model actively doing something, for example in box 2 the model appears the unstick the logo from his t-shirt and hold it out to the viewer. In box 3 the model is thrown a t-shirt and passes it to himself in box 4, who in turn drops itt o the floor for himself in box 5 to catch from the sky.







I was impressed with this website for its originality. they are displaying and actively persuading the viewer to purchase something that is really quite mundane and everyday. Shopping for girls is often a pastime, a joy. But to many boys, buying clothes is a chore. The website is fun and correctly designed towards its target market. The shop is a complete integrated Flash solution with no annoying pop-ups.

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