Sustainable Design

I have recently been influenced by the idea of sustainable design. Sustainable Design is the art of designing physical objects to comply with the principles of economic, social and ecological sustainability. This idea flows through all areas ofdesign from a flyer and corporate identity, to buildings, planes and cities. The aim of sustainable design is to produce places, products and services in a way that reduces use of non-renewable energy resources.

Of course we are all aware of the pending global warming crisis that governments (and film stars) fear is upon us. Sustainable design is already apparent in the fields of eco-houses, sustainable energy resources, recycling. However it is not so obvious in graphic design. Sustainable Graphic Design concentrates on the use of packaging, what packaging is made of, what is used to print the images and words that differentiate each product. This i think is an interesting area and one that all Graphic Designers are going to have to welcome sooner or later.

There is an interesting site www.designarchy.com that you can check out if you like the idea of sustainable design. This graphic design company have embraced using sustainable materials, inks and concepts, and have produced some pretty good work along with it.