Greenpeace My Apple Campaign

These adverts really intrigued me. At first i thought they were just another offshoot of the Apple iPod adverts, and well i suppose they are, but at least they are for a good cause. Greenpeace have (perhaps unfairly) targeted Apple mac users and iPod listeners in their bid to make people more aware of what they are doing to the environment. I think that they are clever in that people will automatically take notice of the fact that it is a kind of parody of the iPod adverts, however people may take offense over the apparent mac-bashing.


The 'Green My Apple' campaign has also set up a website www.greenmyapple.org that directly mimicks Apples. Apple rated low on use of toxic materials and recycling so it is directed at them as a company, not just at Apple consumers.