Why Not Associates

One of the first design companies that i came across when considering Graphic Design as a career and possibly the most influential to me in the part of wanting to be a Graphic Designer, were the Why Not Associates. Their work to me is the epitome of design. They use a range of materials and an enormous variation of techniques and skills. they can create something beautiful and enthralling out of nothing.

They work within most areas of Graphic Design, from corporate identity and branding to motion and monographs. They do a lot of work with typography and applying this to their different mediums.

Again another football advert, The Why Not Associates created a series of tv promos to advertise the coverage of the new football season by the BBC. The use of Typography in the advert shown on their website demonstrates an ability and knowledge of how typograhy can be used to evoke emotions, movement and atmosphere. This is especailly apparent when a goal is scored. the letters follow each other faster and become larger, bolder.

They also created the walk of Art at the Yorkshire Sculpture Park, in collaboration with artist Gordon Young. This is a 100mtr pathway of names laser cut into the plate steel. This is especailly poignant for me because my Grandfather, a local artist, has his name inscribed there.

Completely deviating from typography, the Why Not Associates also have tallent in photography, publishing and an eye for layout. They have created books for London College of Fashion, Typography Now and many many more.

If i am honest i could rave about this company for hours. Instead check them out for yourself: www.whynotassociates.com